CP Khandelwal

Joint Managing Director – HTech. CEO – PR innovations & PSAV Global. Establishing Amazfit and HONOR in India

Why India’s AI Spending Set to Soar? Key Drivers of AI Spending Growth

India is on the brink of a significant technological transformation, with AI spending projected to reach $6 billion by 2027. This remarkable growth, driven by a compound annual growth rate (CAGR) of 33.7% from 2022 to 2027, underscores the country’s increasing focus on artificial intelligence (AI) and generative AI (GenAI) technologies. Here’s a closer look at the factors fueling this surge and what it means for India’s future.

Key Drivers of AI Spending Growth

  1. Economic Potential: AI is expected to add substantial value to India’s economy, with projections indicating a contribution of up to $957 billion by 2035. This economic potential is a significant motivator for increased AI investments.
  2. Enterprise Adoption: Indian enterprises are rapidly adopting AI technologies. Over 76% of companies are either focused on GenAI proof of concepts or have investment plans in place. This widespread adoption is transforming service delivery and operational efficiencies across various sectors.
  3. Government Initiatives: The Indian government is playing a crucial role in fostering AI growth. Initiatives like the IndiaAI Mission and AI fellowships for students at top engineering universities are aimed at developing AI talent and infrastructure.
  4. Startup Ecosystem: India’s vibrant startup ecosystem is another critical factor. The country has seen a 1.5x growth in GenAI startups between 2021 and 2023, attracting significant investment and driving innovation.
  5. Sectoral Adoption: Key industries such as banking, financial services, technology, and retail are leading the AI adoption wave. For instance, the banking sector has a 68% AI adoption rate, highlighting the sector’s reliance on AI for enhancing customer service and operational efficiency.

Global Context and Market Dynamics

Globally, AI spending is forecasted to exceed $512 billion by 2027, more than doubling the market size expected in 2024. This global trend reflects the transformative potential of AI technologies across industries and geographies. In India, the focus is not just on adopting AI but also on developing AI-centric systems, including software, services, and hardware.

Impact on Service Delivery and IT Spending

The rise of AI is set to revolutionize service delivery mechanisms. By 2025, over 40% of service engagements in India are expected to incorporate GenAI-enabled delivery mechanisms, shifting from traditional human-delivered services in areas such as strategy, change management, and training.However, the Indian domestic IT & Business Services market experienced a slight moderation in growth, recording a 6.1% year-over-year increase in 2023, down from 7.4% in 2022. This slowdown is attributed to cautious IT spending amid volatile macroeconomic conditions. Despite this, the long-term outlook remains robust, with the market expected to grow at a CAGR of 7.3% between 2023-2028, potentially reaching $20.7 billion by the end of 2028.

Future Outlook and Government Initiatives

The Indian government’s proactive stance on AI development is evident through initiatives like the IndiaAI Mission, which offers AI fellowships to students at top engineering universities. The upcoming Global IndiaAI Summit in New Delhi further demonstrates the country’s commitment to fostering its AI ecosystem. This summit will focus on various aspects of AI development, including compute capacity, foundational models, datasets, application development, future skills, startup financing, and safe and trusted AI.

India’s projected $6 billion AI spending by 2027 represents more than just financial investment; it signifies a transformative period for Indian businesses and the economy. With its unique combination of scale, skills, and entrepreneurial spirit, India is poised to play a pivotal role in shaping the future of AI, not just domestically but on the global stage. As AI continues to permeate various sectors, the country is set to witness unprecedented growth and innovation, making it a key player in the global AI revolution.


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